STOP Suicide is a groundbreaking prevention campaign that uses people’s first-hand experiences to encourage others to ask openly about suicide if they are worried that someone may be at risk. It’s an award-winning campaign that’s been running since 2014, led by the charity, Cambridgeshire, Peterborough and South Lincolnshire (CPSL) Mind.
For 2018, high-profile campaign resources are being targeted at people living and working across Peterborough and Cambridgeshire using a powerful film, direct radio and bus advertising, community roadshows, and real people’s stories shared online.
Church Street Media has worked alongside CPSL Mind’s campaign team, Isabel Cross and Rob Earl to successfully launch the activity by securing local and regional media coverage. This included, headlining the BBC Look East lunchtime programme and a live broadcast from the launch event for the channel’s evening news programme.
In addition, we’ve organised coverage on BBC Radio Cambridgeshire’s lunchtime and drivetime shows, including a one-hour discussion as part of the Jeremy Sallis’ health programme on a Friday afternoon. Further work and coverage secured by Church Street Media’s Kelly Field, includes:
- Interviewing and publishing 10 case studies from people who have been affected by suicide, either through losing a loved one or feeling suicidal themselves
- A full page feature in the Cambridge Evening News and online featuring three of the case studies
- Interviews on local commercial radio stations, Heart FM and Black Cat radio
- Coverage in four local papers covering Peterborough and Cambridgeshire
If you’re looking to launch a new campaign, product or service get in touch with Kelly to find out how we can help.